01. Discover
A good online reputation management campaign needs to be laser-focused on your business goals. It has to start with a healthy dose of thought and reflection. In this first phase, we will ask you the key questions and carry out comprehensive research about your site before getting started.
Steps
Client Interviews
Website Usage Analysis
Scenario Development
Comprehensive Research
02. Plan
For this phase, we will begin by getting our internal team on board to start identifying the various strategies that are necessary for the improvement of your site. Planning involves investigating your site's positive attributes and addressing imperfection to establish a workable solution.
Steps
Goal Setting
Project Vision
Briefing of Contents
Feasibility Studies
03. Optimize
An effective online reputation management involves a wide variety of tasks: writing and editing, web page design, programming, ad copy creation, research, server log analysis, conversion tracking, and interpersonal communication for link building. After studying the framework and the needs of your sire, we will start a natural progression of online reputation management accordingly.
Steps
Keywords
Baseline Assessment
Competition
Baseline Monthly Report
Visibility Check
Site Structure Improvements
Further Research and Development.
04. Manage and Grow
The last phase involves tidying up your website's structure for improved online reputation management performance. Clutter-clearing will be done and routing forming process to keep the campaign cruising along.
Steps
Result Analysis
Success Evaluation
Recommendations
Future Enhancement Plans