BrandRevitalize Blog

The Internet is a very fair and unforgiving sort of medium. People spare no company or individual on the Internet and write a lot of negative things about them. Therefore, online reputation management is a major online requirement for most of us. Be it a company or a social networker, reputation management companies have devised methods and processes through which the menace from these negative connotations can be countered.

Secure the social network

Most of us are in the habit of accepting online friend requests blindly. This can prove to be hazardous in the future as the photos or information shared through these interactions with relatively unknown people may lead to bad online publicity. Therefore, it is advisable for all individuals and companies to keep a check on the social network and verify the credentials of a particular company or individual before acceptance into the group.

Effective management of the social network includes cleaning all your web pages, which means removal of any unwarranted information, pictures or videos that are not to be shared with people online or exposed to the entire web community. Moreover, one must ensure that such information is also removed from their friends’ or business partners’ pages as well. Since, most of us can only make a request to them, we do not have access or control over the information they post on their pages. Always be wary of status updates and any associated group or fan pages. One must also be careful in the selection of handles or usernames along with the associated full name and the business email address.

Create positive channels

Try to remove any unwarranted blog posts or information from the search engine listings through proper SEO techniques. Even if it is not possible to remove it, its ranking on the search engine results page should be pulled down, possible off the first page. Another method is creation of another relevant post that would be more likely to be ranked higher than the post you want removed. This will invariably bring down the ranking of the disputed blog post. However, this is a slow and gradual process and one should not expect changes in the situation overnight. A certain amount of patience is desirable. Nevertheless, it is an effective solution of getting the search engines rid of any undesirable content.

Select an online reputation management company

Many internet companies have made fresh entry into reputation management seeing the burgeoning demand in this space. However, there are some professional companies that are better than the rest and stand out from the crowd. Mainly, the role of such companies is to deliver content to several networks to bypass past negative indiscretions from the first few pages of major search engines. Although, the costs involved in hiring a brand management firm would be more than doing it on your own, yet the results would be realized in a shorter span of time.

These tips will help manage online reputation to a great extent.

This entry was posted on Monday, May 3rd, 2010 at 11:25 am and is filed under Brand Reputation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.