Secure the social network

Most of us are in the habit of accepting online friend requests blindly. This can prove to be hazardous in the future as the photos or information shared through these interactions with relatively unknown people may lead to bad online publicity. Therefore, it is advisable for all individuals and companies to keep a check on the social network and verify the credentials of a particular company or individual before acceptance into the group.

Effective management of the social network includes cleaning all your web pages, which means removal of any unwarranted information, pictures or videos that are not to be shared with people online or exposed to the entire web community. Moreover, one must ensure that such information is also removed from their friends’ or business partners’ pages as well. Since, most of us can only make a request to them, we do not have access or control over the information they post on their pages. Always be wary of status updates and any associated group or fan pages. One must also be careful in the selection of handles or usernames along with the associated full name and the business email address.

Create positive channels

Try to remove any unwarranted blog posts or information from the search engine listings through proper SEO techniques. Even if it is not possible to remove it, its ranking on the search engine results page should be pulled down, possible off the first page. Another method is creation of another relevant post that would be more likely to be ranked higher than the post you want removed. This will invariably bring down the ranking of the disputed blog post. However, this is a slow and gradual process and one should not expect changes in the situation overnight. A certain amount of patience is desirable. Nevertheless, it is an effective solution of getting the search engines rid of any undesirable content.

Select an online reputation management company

Many internet companies have made fresh entry into reputation management seeing the burgeoning demand in this space. However, there are some professional companies that are better than the rest and stand out from the crowd. Mainly, the role of such companies is to deliver content to several networks to bypass past negative indiscretions from the first few pages of major search engines. Although, the costs involved in hiring a brand management firm would be more than doing it on your own, yet the results would be realized in a shorter span of time.

These tips will help manage online reputation to a great extent.

People think that a small business does not need brand management or they are able to maintain their brand reputation simply by monitoring websites like Twitter and other blogs. People constantly communicate online, sometimes with you and sometimes about you. One must ensure proper monitoring of the web for effective keywords and company business name. There must be processes in place, which sends an alert message when someone posts a negative feedback or comment about the company. Immediate response and pre-determined remedial action is required for such negative publicity so that things do not get out of control online and the company is able to prove that its customer service is effective.

One must be aware of the various online resources that are in use today for posting information and feedbacks about companies along with their products and services. Some of the online spaces are given in the following list-

• Twitter
• Social media sites like Amazon reviews
• Social Networking sites like Mebo, MySpace and Facebook
• Blogs
• Blog Comments
• Wikipedia
• Forums
• Article sites
• Consumer sites
• Video sites like YouTube
• Photo sites like Picassa and Flickr
• Message boards

Monitoring of the company logo, documents and other stats is necessary for long-term success in the online industry. This will allow the company to create a more powerful and serious brand image for its visitors and consumers. One must be aware of potential issues relating to brands and can view trends to find out the latest style that is in fashion.

Some internet savvy people and business owners are well aware of these things yet they are not able to implement them simply because of lack of technical knowledge, time or money. Internet marketing companies help a lot in this area and their services must be sought for any such requirements. They help small, medium and large businesses to keep track of their brand reputation though the use of effective tools and proper utilization of the resources at hand. These services are not very costly and prove beneficial in the end for the business.

Some other service provided by such internet companies are search engine optimization, PR, website design and copywriting.

Therefore, an effective online reputation management campaign is the key for improving business. The campaign needs to be properly designed in order to be effective.

The strategy involves collection, compilation, analysis and action on the negative publications and discussions about the brand, services and the business of the company available online. It also involves improving the search engine optimization to highlight the positives of the company besides taking other remedial actions. Further, it aims to ensure a good brand image and favorable response towards the company from its online visitors.

Although there are many techniques that are in use today, yet the most common and effective ones are as follows-

• Usage of Google alerts with customized RSS feeds in order to monitor the discussions done online about the company and its products or services.
• Usage of special tools that search for popular keywords, Meta tags and web design in order to optimize the content of the website
• Creation of blogs, press releases, videos and optimized articles in order to publicize the website
• Creation of individual business profiles on most social networking sites available on the web
• Generation of positive comments about the company and its promotion on the net
• Participation in online forums in order to spread information about the company, products, services and to develop good rapport with the forum users
• Link building that helps to divulge more and more traffic towards the website. This strategy is the most effective of the lot as it includes external, internal link building along with inter connection of various websites of the same company; its partners or their affiliates

The global economy is going through a bad patch and online brand promotion through reputation building is the most cost effective and efficient strategy being adopted today. Online reputation management helps to increase web traffic by identification of early trends that exist in the market. This knowledge gives a head start to the company, which in effect helps to improve its traffic. It helps the company to stay afloat in turbulent times and tackle negative promotion head-on.

Just contact a reputed and experienced SEO firm to find about the details like cost and benefit from the different types of its online reputation management initiatives. Go ahead; choose an online brand management plan according to your need and budget to get on with your business!

BrandRevitalize was thus formed with the sole intention of protecting, reinforcing and protecting the integrity of online businesses.

BrandRevitalize has its operations in four main cities of the world. The company has grown to become one of the first complete Online Reputation Management (ORM) in the world with its client base spread across over 40 countries. It has a team of professionals that specialize in communication technology. Every team member provides the company with a unique perspective depending upon his area of expertise. An image advocates teams comprising of experienced SEO experts provide the best SEO services and PR initiatives. An efficient team of account managers works closely with clients in order to provide customized and need-based services thus helping the business to grow with the proper channelization of marketing resources.

BrandRevitalize has a mission to:

• Search for business information on the Internet and present it in a clear and concise manner
• Destroy, upon request, any inaccurate and defamatory information about the company using its in-house proprietary methodology
• Control the method in which a company’s business image is projected on the web

BrandRevitalize Products

Brand Protect helps small businesses to guard against trademark abuse, online slander and traffic diversion. It uses identification and monitoring of trademark violation. Brand Protect detects trademark abuse right at its onset and takes immediate and efficient remedial action through its automatically managed enforcement services.

The Defender is another of its product that effectively guards small enterprises against brand hijack and domain abuse. The Defender, which is also in use at some large online enterprises, has an inbuilt algorithm that takes control of your domain space helping you to seize opportunities and prevent others from destroying your brand image and thereby maintaining steady revenues.

The Almighty helps small enterprises with damaged reputations to prevent further damage and to detect and resolve any further issues at a much faster pace. An efficient security campaign is designed that helps to revitalize the brand by using all the resources at hand.

BrandRevitalize offers a monthly Gold Plan for companies looking for aggressive marketing through On-page and Off-page SEO initiatives, Internet, Print and Broadcast monitoring that is updated after every 6 hours. It also offers exclusive access to thousands of online analysts, journalists and media outlets.

BrandRevitalize also offers a Platinum Plan that is aimed both at online as well as offline target audience. It also ensures regular coverage from offline and online media members for better brand promotion.

BrandRevitalize is a next generation internet company aiming to protect and build brands across the globe with its comprehensive and innovative products and services.