BrandRevitalize Blog

Traditionally, reputation management meant scanning magazines and newspapers for relevant content. However, things have changed rapidly over the last decade or so. After the internet meltdown in year 2000, companies devised new strategies to bring back traffic and gain consumer confidence. Today, marketing and selling on the web has become a big business globally. People now shop, socialize and do business online. This has lead to a need for online brand reputation management, which constitutes a major section of any intenet marketing initiative.

People think that a small business does not need brand management or they are able to maintain their brand reputation simply by monitoring websites like Twitter and other blogs. People constantly communicate online, sometimes with you and sometimes about you. One must ensure proper monitoring of the web for effective keywords and company business name. There must be processes in place, which sends an alert message when someone posts a negative feedback or comment about the company. Immediate response and pre-determined remedial action is required for such negative publicity so that things do not get out of control online and the company is able to prove that its customer service is effective. (more…)

People think that negative publicity online can spell doomsday for their business but it is not the case. Internet companies are there to help you salvage lost pride, get back lost customers and even improve website traffic.

Therefore, an effective online reputation management campaign is the key for improving business. The campaign needs to be properly designed in order to be effective.

The strategy involves collection, compilation, analysis and action on the negative publications and discussions about the brand, services and the business of the company available online. It also involves improving the search engine optimization to highlight the positives of the company besides taking other remedial actions. Further, it aims to ensure a good brand image and favorable response towards the company from its online visitors. (more…)

A group of web developers, programmers, SEO and management experts realized that negative listings of many online companies were on the rise in the year 2005, which was affecting the sales and operations of such companies.

BrandRevitalize was thus formed with the sole intention of protecting, reinforcing and protecting the integrity of online businesses.

BrandRevitalize has its operations in four main cities of the world. The company has grown to become one of the first complete Online Reputation Management (ORM) in the world with its client base spread across over 40 countries. It has a team of professionals that specialize in communication technology. Every team member provides the company with a unique perspective depending upon his area of expertise. An image advocates teams comprising of experienced SEO experts provide the best SEO services and PR initiatives. An efficient team of account managers works closely with clients in order to provide customized and need-based services thus helping the business to grow with the proper channelization of marketing resources. (more…)